Kumari is a brand that specializes in creating versatile dresses inspired by saris.

Utilizing upcycled second-hand saris and textile scrap, Kumari is the brainchild of designers Rashmi Varma and Malika V Kashyap, the founder of Creative Agency, Border & Fall.

To celebrate the first anniversary of the brand, we have developed a playful and colorful social media and website campaign.

Our campaign pays tribute to India through the incorporation of traditional elements such as a Kutch pattern, moon, leaves, stars (a symbol of femininity in Hinduism), and the snake, which represents rebirth and infinite life.

These elements are meant to echo the infinity drape of Kumari's unique designs.